Brand story and development
“Creativity is the key that unlocks boundless possibilities; it is the skill that transforms imagination into innovation, and passion into purpose.”
Fulskil.com is a platform that showcases creative interests and projects, providing in-depth insights into their creation processes. The contents here aim to comprehensive information that inspires and supports others in their creative endeavors.
The brand name Fulskil is formed by combining the words “Full” and “Skill,” reflecting the brand’s aim to provide in-depth insights on every creation showcased here. Aim to inspire and assist other talents through comprehensive information and guidance. The transformation of the brand name ‘fullskill’ to ‘fulskil’ reflects the concept of complexity to simplicity.
The elements
The logo mark was created by combining two elements: skill and completeness. A rectangular box symbolizes fullness or being full, while tools like a pencil and a screwdriver symbolize skill.
Logomark construction
The logo mark primarily features a rectangular stroke incorporating the first letter ‘F’ of Fulskil within the stroke.
Typeface
Brand color
The color gradient from light gray to dark gray represents the initiation to the completion process, and this will serve as the primary color of the logomark. The deep sky blue and Atlantis color will be the secondary colors.